Strategic Sprints for Climate-Smart Farmers

Week-long strategic sprints designed to empower climate-smart farmers to build successful, profitable, and resilient businesses and become changemakers in the food system.

What is FARMpreneurs?

The mission of FARMpreneurs is to enhance the success, profitability, and resilience of climate-smart farming businesses. We achieve this by providing entrepreneurial business education for farmers and fostering communities of practice.

“We bring the best practices of leading-edge entrepreneurial education to farmers—giving them dedicated time and support to think bigger to expand their profitability and increase their triple bottom-line impacts.”

Will Rosenzweig
FARMpreneurs Faculty Leader
Faculty Director, UC Berkeley Haas Sustainable Food Initiative
Founding Dean, Food Business School, Culinary Institute of America

What is the Strategic Sprint?

FARMpreneurs hosts a week-long, in-person executive education boot camp for climate-smart farmers, along with ongoing continuing education and community-building activities. We guide participants through a demanding and innovative curriculum developed from decades of experience designing and delivering food systems entrepreneurship courses in leading MBA programs.

Emma Jagoz & Moon Valley Farms

When she arrived at the program, she just purchased land of her own after 8 years of farming on 6 separate leased plots. She arrived with a big vision to create local jobs, build a resilient food hub, and grow healthy food for her community in the Chesapeake Bay.

Our Alumni’s Impact

Since the program, she has profitably scaled her business 7x — all with grant funding. We are also proud to say that Emma Jagoz of Moon Valley Farm holds an organic seat for the Governor's Agricultural Commission in Maryland.

  • White Buffalo Land Trust

    Value Added Products

    Jesse Smith developed and refined a strategy for value-added products made from the fully-regenerative production at White Buffalo Land Trust. The program helped him develop a rubric for testing and prioritizing new product opportunities, while creating a clear strategy and presentation for the benefit of his organization's board and funders.

  • Masumoto Family Farms

    Succession Planning

    The FARMpreneur program gave Nikiko Masumoto an opportunity to explore and work through key issues with respect to her assuming responsibility for this fourth generation farm. The cohort provided a safe space to explore generational transitions and put together a proposal for her family to consider.

  • Meadowlark Organics

    Vertical Integration

    John Wepking arrived at the program in the midst of complicated, high potential generational transition with a long-time Wisconsin grain farmer and developed a solid business strategy that involved creating a vertically integrated farm to bakery business featuring on-site milling.

Apply as a Farmer.

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FAQ

  • The FARMpreneurs Strategic Sprint is a week-long, in-person executive education boot camp for climate-smart farmers. We guide participants through a demanding and innovative curriculum developed from decades of experience designing and delivering food systems entrepreneurship courses in leading MBA programs 

    The program enables and encourages farmers to develop a 3-5 year strategic plan, grow their entrepreneurial and leadership skills, and unlock their abilities to realize their goals while becoming food systems change makers. 

    The FARMpreneurs Strategic Sprint guides climate-smart farmers to…

    • Develop a strategic plan to create and capture value from your farm

    • Articulate a clear long-term vision with concrete steps to successfully achieve it

    • Practice and integrate key principles of mission-driven, values-centered entrepreneurship

    • Engage in peer learning and collaboration with inspiring FARMpreneurs alumni 

    • Learn proven collaboration methods that build and foster robust partnerships that mitigate risks and support sustainability 

    • Explore meaningful models of farmer-led food hub collaborations

    • Identify unmet needs in a region's farming ecosystem, and identify how to create long-term value from those business opportunities

    • Review and analyze product/market fit and distribution- know what to stop doing

    • Develop and implement an organizational plan to grow your team and its capacity

    • Design a charismatic, financially-viable business plan to attract and engage stakeholders: employees, partners, landowners, community leaders, lenders, investors

    • Present your plan to our panel of accomplished farmers, investors and food system experts who will give valuable, constructive feedback and networking opportunities 

    • Continue beyond the strategic sprint, with monthly peer-learning cohort conversations and mentorship and continuation course opportunities

  • Strategic Sprint Calendar 

    Northern California (Completed)

    January 5-10th

    Bishop’s Ranch

    Washington (Completed)

    January 19-25th

    Carnation Farms

    New York

    Winter 2025 - Date TBD*

    Farm Location - TBD*

    2026 Sprints - TBD*

    • Northern California

    • Central California

    • Washington

    • Illinois 

    • New York

    • Tennessee

    • North Dakota

    • Arizona

    • Georgia

    *subject to change - partnerships in discussion

  • Applicants must:

    • $250-500k gross sales looking to grow to $1m+

    • Looking to move from seasonal employees to full-time or year-round and provide real jobs for the community

    • Looking to scale up, out, or deep in regards to acres, impact, or value-add

    • You see your work as connected to something bigger than your farm

    • People who are interested in developing as a leader 

    • Have a defined growth mindset 

    • See money and capital as tools needed to make a more significant impact.

    • Want to develop a CEO mindset that does not conflict with the farmer mindset. 

    In an effort to maximize impact and the number of farms that we reach through this program, we ask that no more than one participant from a particular farm apply.

  • The FARMpreneurs faculty team includes Will Rosenzweig as faculty lead, along with a FARMpreneurs alum who brings lived experience and context to the teachings, and a University affiliate MBA student who helps guide the facilitation of the program.

    Learn more about the faculty here.

  • Participants leave with a “strategic playbook”, in digital form, that outlines their farm’s mission, vision, and values that will guide their impact upon returning home. This playbook codifies their goals into a clear and concise strategy that can be easily communicated to key stakeholders in their business; whether it’s their business partner, private investors, land trusts, or employees.

    Over the course of the week they will create a 3-5 year strategic plan, grow their entrepreneurial and leadership skills, and unlock their abilities to realize their goals while becoming food systems change makers. 

    In the final days of the course participants will make a brief presentation of this strategy to a panel of experts and entrepreneurial leaders who provide feedback and suggestions to the farmers about how they can refine their strategy and introduce potential partners and resources. 

    Throughout the program, we make a conscious effort to support participants in sharing their learning with their business partners and teams during and after the program. On completion of the program you will have created a strategic business plan to share with key stakeholders.

  • Each strategic sprint curriculum is built to meet the needs of its participants taking into account what challenges and opportunities they each are facing, what crops the farmers grow, and what region of the country the program is being held.

    Each cohort covers core social entrepreneurial topics covered, including: mission vision and values alignment, entrepreneurial mindset, communication strategy, ecosystem cultivation, team growth and management, market assessment, value creation and human centered design. 

    This curriculum is not a "how-to" experience - this is a "do-now" experience. Each of these topics is applied directly to the participants current circumstances and then workshopped with the entire group. There is nothing general about this work. Participants work on their goals and strategy in real time, applying the entrepreneurial skill set to the growth they want to achieve. 

    Peer integration is also a key to this formative experience. After completion of this course, alumni will stay connected virtually, continuing to collaborate and supporting each other.

    Curriculum focus varies in each region. Examples of focus topics may include:

    • Institutional Relationships with: Education K-12 , University, Hospitals and Prisons 

    • Regional Food Hub Cooperatives

    • Financial Literacy

    • Diversified farm enterprise

    • Value-added product development

    • Different forms of capital and risk

    • Succession planning

  • This program is free for farmers to attend. 

    This program is generously funded by both individual and foundational support and comes at no cost to farmers. The true cost of this program is $10,000 per farmer.

    We are working hard to keep it this way by leaning into philanthropy and grant sources to fund the operational costs of this program. 

    Farmers must cover the cost and logistics of their travel to and from the host farm.

    This week-long program offered during the slow months of winter invites farmers to be rejuvenated and workshop individual growth plans, refine strategies, and identify and implement resources into an actionable plan that can transform their operations and livelihoods.

  • Climate-Smart Agriculture was first defined in a 2010 report by The Food and Agriculture Organization (FAO) of the United Nations. The report showed that farming was adversely impacted by climate change. At the same time, the report also showed that greenhouse gas emissions from farming made climate change worse. Climate-Smart Agriculture was seen as a way for farmers to address these twin problems while maintaining yields. 

    Our definition of Climate Smart Agriculture  includes farming practices that focus on healthy soil, transitioning acres from conventional to organic and regenerative, reducing tillage, reducing the dependence on herbicides and fertilizers, and seeing farming as a way to mitigate climate change.  We seek further businesses that are invested in community wellbeing and planetary stewardship. 

    You can learn more about Climate-Smart Agriculture here.